Discover the story, team, and values behind New Zealand's innovative brand strategy consultancy
Anisochromatic began in 2015 when Emma Bennett and Daniel Tauwhare, two design strategists with backgrounds in global branding agencies, recognized a gap in the New Zealand market. While many agencies offered visual design services, few provided the strategic depth that growing businesses needed to truly differentiate themselves.
Starting as a boutique design studio in Auckland's Ponsonby district, Anisochromatic quickly evolved when clients began seeking deeper strategic guidance. The founding team expanded their services beyond visual identity to include comprehensive brand positioning, messaging frameworks, and market differentiation strategies.
Today, Anisochromatic has grown to a team of twelve strategists, designers, and researchers, working from our central Auckland office. We've helped over 150 New Zealand businesses develop distinctive market positions and compelling brand experiences that drive measurable business results.
What sets Anisochromatic apart is our data-driven approach to brand strategy. We believe that effective positioning isn't about following trends—it's about finding the authentic intersection between what makes your business special, what your customers truly value, and where your competitors aren't delivering.
Our proprietary positioning methodology combines qualitative customer research, competitive analysis, and internal stakeholder workshops to uncover unique market opportunities. This strategic foundation then informs all visual design and communication decisions, ensuring your brand expresses its unique value at every customer touchpoint.
We're particularly proud of our work with New Zealand businesses across diverse sectors—from technology startups to established service providers—helping them develop distinctive brand positions that resonate in both local and international markets.
The guiding principles that shape our approach to brand strategy
"To help ambitious New Zealand businesses discover and express their authentic difference, enabling them to stand out in competitive markets and build meaningful connections with their customers."
We believe that the most effective brand strategies are built on authentic truths, not marketing fabrications. Our process always begins with uncovering what genuinely makes your business different, then amplifying that difference through strategic positioning and design.
We combine creative thinking with rigorous research and data analysis. By grounding our strategic recommendations in market insights and customer research, we ensure your brand positioning isn't just creative—it's commercially effective.
We believe the best results come from genuine collaboration. Your team's expertise in your business combined with our strategic and creative capabilities creates a powerful partnership. We work alongside you, not just for you.
Strategy is only valuable when it's implemented effectively. We create actionable brand frameworks with clear guidelines and support your team through implementation to ensure your positioning strategy delivers real-world results.
The passionate strategists, designers, and thinkers behind Anisochromatic
Founder & Strategy Director
With 15 years of experience in brand strategy for global agencies in London and New York, Emma returned to New Zealand to establish Anisochromatic. She combines analytical thinking with creative vision to help brands find their authentic positioning.
Co-Founder & Creative Director
Daniel brings a unique perspective as both a designer and strategist. With a background in design thinking and cultural anthropology, he ensures our visual solutions are not just beautiful but strategically aligned with business goals.
Research Director
With a PhD in Consumer Psychology and experience in market research firms across Asia-Pacific, Sophia leads our research methodology. She translates complex consumer insights into actionable brand strategies that drive measurable results.
Client Strategy Director
James has a background in management consulting and brand strategy. His expertise lies in translating brand positioning into business growth strategies. He works closely with clients to ensure strategic recommendations align with their business objectives.
Key milestones and recognition that showcase our expertise and impact
We've helped over 150 New Zealand businesses develop distinctive brand positions, from technology startups to established service providers.
Our strategic work has won multiple awards at the New Zealand Marketing Awards, including Best Brand Transformation and Strategic Excellence.
Our team regularly contributes to industry publications and speaks at marketing conferences across New Zealand and Australia.
Our clients report an average 32% increase in qualified leads and 28% improvement in conversion rates following our brand repositioning work.
Our methodologies have been featured in international branding publications, and we've helped New Zealand brands establish presence in markets across Asia-Pacific.
Hear directly from businesses we've helped transform
CEO, Kiwi Tech Solutions
"Anisochromatic completely transformed our brand positioning. Their strategic insights helped us articulate what makes us different in the crowded tech space. Since implementing their recommendations, we've seen a 43% increase in qualified leads and significantly improved conversion rates."
Marketing Director, Oceanic Wellness
"The visual identity audit was eye-opening. Anisochromatic showed us exactly where our brand was inconsistent and how that was affecting customer perception. Their strategic redesign has given us a cohesive, premium look that perfectly communicates our values and has helped us expand into Australian markets."
Founder, Digital Nomads NZ
"As a startup, we needed a brand that could grow with us but didn't know where to start. Anisochromatic guided us through their positioning workshop and developed a strategy that perfectly captured our vision. Their work helped us secure our first round of funding and build immediate credibility in the market."
A glimpse into our brand strategy workshops and collaborative process
Let's discuss how our strategic approach can help your business stand out in competitive markets and connect more authentically with your customers.
